TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and online con